Marketing History Infographic

If you have been in business for any amount of time, you understand that marketing has changed drastically, especially in 2012.

Brick and mortar, online business websites, ecommerce, service professionals and many others might find this infographic informative while gaining a bit more insight on the major change from outbound marketing to inbound marketing.

Known more commonly as push versus pull marketing, current practices are to attract new business rather than cram it down the throats of prospects.

Word of mouth (WOM) and reviews or testimonials in the social networks and influence directories are good examples of this indirect pull trend.

A wonderful visual summary, it cleverly shows some of the trends over the years. (Courtesy of Hubspot.)

Are you using the most recent tools and keeping up with the trends for marketing? If not, be sure to subscribe to our web-u-cation series and don’t hesitate to contact ARKtech for strategic marketing help.