This episode of #AskArkLady discusses the fact that consumers now value Review Quantity and that it is one of the top three metrics used to direct buying behavior. Consumers consider quantity of reviews to also be an Indicator of Quality.
Current trends find consumers choosing businesses whose online review profiles have a high star rating, recent reviews (3 months or less) and quantity of reviews–and not just on one specific platform or site.
The online business eco-system has changed and it is clear that a reputation strategy is an essential marketing piece for both ranking and increased traffic as well as conversions of consumers into customers.
Business star ratings either attract new consumers and convert them into customers OR they will instead be driven to a competitor. This means all businesses should plan to create, build, manage and market this little known aspect more effectively to see better results.