In this episode of #AskArkLady discusses the significant changes in consumer behavior. Today less people use search engines to find businesses or products and services.
Only 63% use search engines and instead rely on review sites (influence engines) or social media platforms (social engines).
The online business eco-system has changes and indications are that a reputation strategy is an essential marketing piece for both ranking and increased traffic as well as conversions of consumers into customers. Today this means you must create, build, manage and market your business more effectively to see better results.