Reputation Matters (Infographic)

Online Reputation Management

Is your business in danger?

One of the mistakes many business make today is to dismiss the importance of their online presence and their online business reputation. So if you have been ignoring the trend or are not aware of the issues, let me take you a little deeper into the topic.

A Harvard Business School study into the reviews on Yelp found that revenue can increase from 5-9% simply from positive reviews on that influence engine. Since that was in 2011, it is likely that the impact is higher in today’s reputation economy.

The Harvard study wasn’t the only one looking at reputation trends, the University of California at Berkeley shared statistics indicate that just one star rating can increase business by 19% (Berkeley Economists) which means that just one bad review can seriously impact consumer decisions.

The reputation infographic illustrates that a positive review influences 9 consumers, while a negative review impacts a business by influencing 17 consumers, can you afford to lose new business because you are have not created, or are not managing, your business reputation?

If you are like most small to medium businesses, the answer is, “No” or rather “Hell NO!”

So what are you using to market your reputation? If you are not, you need to know that it is likely costing your additional revenue. Keep in mind that it can take 3-6 months to get your reputation marketing working for you, so each day you delay will cost you more in the long run.

Need to learn more? Contact ARKtech and let me run a reputation report to see how to best get business benefits from the reputation economy.

Reputation Infographic Courtesy of

About ARKtechCo

+ArkLady is a cyber-jungle trailblazer based in California specializing in marketing, reputation, webucation and online business education.