Online Reputation Management is an important part of a comprehensive marketing plan. Strategies for the preservation, or development, of a business reputation online is overlooked by many small to mid-sized businesses but, because it can impact the bottom line, it is critical that SMBs (small to medium sized businesses) take notice and take action to work on their reputation.
Reputation marketing involves monitoring, creating, managing (mitigating) and then promoting testimonials and reviews to leverage social proof and maintain a better customer service model, build brand loyalty, and grow a business.
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