Need a marketing makeover? If you are a business owner, the end of the year and first few weeks of the coming year is a great time to reflect over the previous year and identify what has been working and what hasn’t.
One of the things I notice in my discussions with many business owners is that they really have not identified where they want to go or the efforts they will take to grow their business in the next year. Making goals can be helpful but that is just the tip of the iceberg.
SMART Goals are
- Specific
- Measurable and Motivational
- Actionable
- Realistic
- Timely
In our marketing makeover consultations and courses, we encourage integrated strategies instead of throwing money at different marketing efforts. For instance, are you tracking the return of your ads, online properties, mailers, social networks or emails? Most small businesses get lost in the excitement of new options but we want to know what makes the phone ring or what makes a follower into a super fan that is an evangelist for your company.
You can’t measure what you can’t track and if you are spending money on efforts that you cannot measure, how do you know it is working? And there is the problem, you really don’t and sadly many businesses spin their wheels and spend their dollars without a good return.
We have some great resources to share to help you get going in a solid direction. If you haven’t heard about our programs to help business understand online marketing please be sure to subscribe to our web-u-cation emails and we will make sure you get updates as to when they are being held. If you outside our main service areas, don’t worry as we are offering online viewing options. You can also book the ARKlady for a corporate training session.
Online marketing is dynamic and complex so stay on top of what is happening with us. Don’t forget to check out some of our DIY options.
Need further help? Don’t hesitate to Contact us for more information.
About ARKtechCo
