In this episode of #AskArkLady viewers learn how consumers look for recent customer reviews and that they consider them super important. 41% of those surveyed ranked this as the third most important factor behind star ratings and overall sentiment.
Business with reviews within 90 days are considered to be recent. The risk of not having recent reviews is that consumers will select a business that is actively receiving feedback.
Customer reviews are part of an essential marketing piece and businesses must create, build, manage and market more effectively using a reputation strategy to see better results.