#AskArkLady discusses the significant changes in buyer behavior as revealed in the latest consumer review survey. Although it has been known that negative reviews drive people into or away from business, many proprietors are not aware of the impact.
Recent figures are that 86% of consumers reading negative customers reviews are influenced by them.
Reputation strategy includes and assessment and then efforts that create, build, manage and market your business more effectively to see better results. A comprehensive approach with systems to simplify the process is now an essential piece of marketing.