#AskArkLady discusses the significant changes in customer behavior recently revealed in the consumer review survey.
Although some consumers will rely on only one review site, 59% (6 out of 10) will visit 2-3 review sites before making a purchase of products or services.
Differences in behavior may be equated to an immediate buyer and those who are researching and that will buy within a week. However, both behavioral trends have an impact on the revenue generated or lost by a business that fails to include review sites in current marketing efforts.
Online business reputation strategy is an essential marketing piece especially for local businesses. This means you must create, build, manage and market your business more effectively using the power of customer reviews to see better results and customer feedback to build better customer experiences.